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The storied sense of adventure and draw to the water is in our blood – our products come to life here, we work here, and most importantly, we live here. Located in the heart of the Bay Area, we are inspired by the nearby oceans, lunchtime swims and a widespread culture of innovation.


We are swimmers, and we get it. Our understanding of swimmers of all abilities comes from within – we represent the full aquatic spectrum, from beginners to Olympians.


We are proud of our coaching backgrounds and we share a deep-rooted passion for helping athletes and coaches alike. Many of our products are unique, perhaps even strange at first glance, and require an element of education, which we are happy to provide. Whether it’s at a swim meet, at a clinic, or even over the phone, we seize every chance we have to share our knowledge.


Call us nerdy, but we’re obsessed with the fine details of swimming. Our elite team of industrial designers is dedicated to developing the next big thing – but we’re not in this alone! We collaborate with an extended family of swimmers and coaches around the world to stay at the forefront of swimming technology. Have a great idea? We invite you to share your thoughts by emailing


Simply put, we believe that everyone deserves the joy of swimming. We work hard to make water safety and competitive swimming more accessible. With the So More Can Swim initiative, a portion of every FINIS goggle purchase is donated to organizations that make swimming more accessible.

View all Finis Swimming Equipment, Products & Swimwear

Finis online at FunSwimShop UK

Since 1993, Finis has been providing swimmers of all levels with some of the best swimming apparel and equipment. Pablo Morales, a former gold medalist in swimming, was one of the founders of the company. This means that brand is influenced by people who truly understand swimming. Finis is a brand that offers innovative and fun swim wear and equipment for recreational, amateur, and professional swimmers.

Learning how to swim is a skill that's going to last a lifetime. Whether it's training for a serious competition or simply learning how to maneuver in a swimming pool, Finis offers the right swim wear and equipment for everyone.

Some of the most popular swim wear products from Finis are the fins. When it comes to learning how to swim, fins are very useful. Swimming fins provide the support necessary to develop good swimming skills. They are ideal for beginners who are just getting comfortable with moving around in the swimming pool. Fins also have great applications for more advanced training, such as developing butterfly kicks and other moves. Finis offers a variety of swimming fins for different ages and levels. The stylish Finis Mermaid and Shark monofins are perfect for children under 12 years old that are learning how to swim. The Wave and Rapid monofins are great for recreational use, and are designed for kids and adults.

One of the most innovative products offered by Finis is the SwiMP3. This is a waterproof MP3 player that sends sound signals through bone conduction technology. Such a method of sound transmission eliminates the need for headphones, which is used with all other types of water resistant MP3 players. This type of waterproof MP3 player actually sends the best possible sound quality when in water. The Finis SwiMP3 easily attaches to the goggles or snorkel mask and has simple control buttons.