FunSwimShop UK was established in 2007 by Seriously Fun Direct who have more than 20 years experience in the swimming industry. Our aim is to become the number one website for swimming equipment, baby swimwear and swimming gear. Our focus on superior customer service and FREE delivery has allowed us to expand our product range to include wetsuits, swimsuits, swimming pool games, pool toys, beach toys and so much more. If you're looking for a snorkel, swimming goggles or flippers and swim finsonline, compare us to other baby swimming shops, online swimwear and online swim shops and online surf shops. You'll find service with a splash plus a great selection of online shopping at FunSwimShop UK!